Jefferson Graphic Design Discovery Day is a major annual event for the graphic design department at Jefferson University. 

The event consists of an entire day of tours and Q&A's for accepted and potential new students of the graphic design program. 

We were tasked with creating the branding for this year's Graphic Design Discovery Day. 

We created T-shirts, post cards, social media posts, web banners, and buttons. Products were given to prospective students, current students, alumni, and university faculty.
T-Shirt Front
T-Shirt Back
Postcards Mailed to Prospective Students
Instagram Posts
Web Banner for University Website
Hand Lettering: Abbey Pitzer
Illustrations: Stephen Andreo
Art Direction: Beth Shirrell
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