![](https://cdn.myportfolio.com/178b7117643222e3292bdee8744d1b17/456f341e-9430-420e-bfc1-dcea21e73d01_rw_3840.jpg?h=c75bf51b07c00e57375f39c786ce9589)
Jefferson Graphic Design Discovery Day is a major annual event for the graphic design department at Jefferson University.
The event consists of an entire day of tours and Q&A's for accepted and potential new students of the graphic design program.
We were tasked with creating the branding for this year's Graphic Design Discovery Day.
We created T-shirts, post cards, social media posts, web banners, and buttons. Products were given to prospective students, current students, alumni, and university faculty.
![](https://cdn.myportfolio.com/178b7117643222e3292bdee8744d1b17/d84e8156-9d52-4286-a458-96325c003ad2_rw_1920.jpg?h=b21f1ff5b15ed1901e5ecd617a1354a7)
T-Shirt Front
![](https://cdn.myportfolio.com/178b7117643222e3292bdee8744d1b17/3b009a44-2c89-4aee-849e-f5c2eeea9851_rw_1920.jpg?h=3d4f70e9a0a7f68cb6705cbf6902b3fa)
T-Shirt Back
![](https://cdn.myportfolio.com/178b7117643222e3292bdee8744d1b17/6604b546-4f95-4a2b-b7e1-379b6c4cfc24_rw_3840.jpg?h=31dbc6419906c75200d1481dfc730e72)
Postcards Mailed to Prospective Students
![](https://cdn.myportfolio.com/178b7117643222e3292bdee8744d1b17/ba29a12c-3b28-467b-bc43-84cef4b1bb92_rw_1200.png?h=93df19bac3708e1755f9ed8e84206fa3)
![](https://cdn.myportfolio.com/178b7117643222e3292bdee8744d1b17/cec49020-b68d-4300-89c7-70356e04978f_rw_1920.jpg?h=40c9ddf75e2633ac54984f692799719e)
Instagram Posts
![](https://cdn.myportfolio.com/178b7117643222e3292bdee8744d1b17/1c9e621f-fd67-443e-8767-580797e83b3a_rw_1920.jpg?h=86a202745aa3bc6b24ffbac06a18b933)
Web Banner for University Website
![](https://cdn.myportfolio.com/178b7117643222e3292bdee8744d1b17/d0c5ce4d-0c7a-4f9f-9d6b-1e99e3226d0e_rw_1200.png?h=255ee37247d802b3a2aa19398a72a4eb)
![](https://cdn.myportfolio.com/178b7117643222e3292bdee8744d1b17/7c80dc88-747b-45d0-be71-06a836f07f84_rw_3840.jpg?h=a4358c47a950fad9d25e9e24eddceb03)
![](https://cdn.myportfolio.com/178b7117643222e3292bdee8744d1b17/a52fa783-f08b-47ac-9d0d-61f6639d24b5_rw_3840.jpg?h=dbc10f8192ecbd4d7338e5b475e0a5e9)
![](https://cdn.myportfolio.com/178b7117643222e3292bdee8744d1b17/83b99a07-d011-4032-a8c8-6594f09edab8_rw_3840.jpg?h=f0bd9f9f291482a3a7820c5c524496b6)
![](https://cdn.myportfolio.com/178b7117643222e3292bdee8744d1b17/8a1a2912-0d08-4104-b460-36c531fa3c7c_rw_3840.jpg?h=37df85478f9fd77f3ab95bd4c04eafb3)
![](https://cdn.myportfolio.com/178b7117643222e3292bdee8744d1b17/a08107b7-7e31-4d4b-8321-2df5f460fd2d_rw_1920.jpg?h=983d73ca05c9476bc32d4917a41cdc82)
![](https://cdn.myportfolio.com/178b7117643222e3292bdee8744d1b17/7d4740ab-77fa-46eb-af7e-5715fe6f1b97_rw_1920.gif?h=4bfb4933951c5d2b3bb063199cd9b50c)
Hand Lettering: Abbey Pitzer
Illustrations: Stephen Andreo
Art Direction: Beth Shirrell