In partnership with the Jefferson-Abington Hospital Sexual Assault Forensic Examination (SAFE) Center in Montgomery County, Pennsylvania, visual designers were tasked with developing a suite of comprehensive communication strategies to enhance the presence and impact of the SAFE Center in the Montomgery County community. The designs aim to support physical and digital spaces that convey safety, trust, and care to help patients who have experienced sexual violence and/or abuse as they navigate this uniquely complex medical setting.
Our team of designers used Human-Centered Design (HCD) principles to develop trauma-informed communication design strategies. This process required creating stakeholder maps to understand who are the people and professions that interact with the SAFE Center, how they interact with this space with journey maps, and conducting interviews with forensic nurses, victims’ advocates, and law enforcement. From thee areas we highlighted for design interventions, I perused the creation of a safe and accessible resource for people who may be experiencing sexual violence and/or abuse.
Site map exploration
Three steps to access the resources and emergency contact on the app. An escape button is also always assessable to escape to the home screen for discretion.
Resources and emergency contact
Password protected journaling section
Flyer to be given to trusted facilities to educate on how to spread awareness of the app.
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